If you are working on launching or accelerating a push for more gender balance in your company, you need to focus on the opportunity – not the problem – to engage others. Approach the conversation by first laying out a set of future objectives, targets, and milestones. Then describe how gender balance is a key lever to help you reach those goals.
It helps to consider a two key questions:
1) Are you using language that accuses or language that invites people to build skills and enhance leadership impact?
2) Are you engaging with managers on things they understand are central to both their individual success and the company’s goals? Or are your efforts being perceived as politically correct, tick-the-box exercises?
Remember: the final goal isn’t just about balance. It’s having more engaged employees and more connected customers.
by Avivah Wittenberg-Cox