1. Learn a new language.
“To get digital, you have to be digital. Instead of learning Spanish, learn the “language of digital”. If the terms Internet of Things, Blockchain, Cognitive or Cloud leave you scratching your head, research these technologies and understand how they can impact and enhance your company and industry.
2. Walk a digital mile in your competitor’s shoes.
Alan Mulally (former Ford CEO) was once asked what car he drove. His response: “I make a point to drive a different vehicle every day, including the competition, so I understand the customer’s view”.
You need to do the same! Interact with a competitor via digital channels, then you will see what your competitors are doing and how you compare from a digital standpoint.
3. Look at the composition of your board. Do you have Digital Diversity?
To benefit from digital disruption, you need a board that can see things through a digital lens. So, rotate people on your board with those that have a deep grasp of the digital scene. If the board isn’t ready to be disrupted, put together a digital advisory board to play the role of Digital Non-Exec Director until you are truly ready to shake things up.
4. Increase your intake of news items and topics related to digital transformation from outside your industry.
How do I learn about the latest happenings in the digital world? Not from my own industry, but from others! Use Twitter and LinkedIn to scan other industry discussions on digital disruption. The paid version of Pocket, also suggests relevant articles, which has been a great way to keep up with the deluge of digital thought leadership and debate produced daily.
*Andrew is Global Managing Partner at IBM, Practical Futurist, TEDx & Keynote Speaker, Board Advisor
via Trevor Lee